Live Streaming Corporate Communication

Who are we to say that live streaming can only be used for external purposes, such as increasing brand awareness, consumer engagement and sales? Live video was implemented inside the organization for some time now, long before it was launched externally. It is currently being used by 70% of 1,007 organizations for business meetings and calls!

Internal Communications

Initially, live video has been present inside organizations for communication purposes. Video conferences, tech supported meetings between different branches from opposite corners of the world and virtual interviews are actions that we all now about. Moreover, live streaming is relevant when it comes to cross-office communications, contributing to an even message and giving the possibility to train newcomers from distance. There is no need to mention the relevance of live streaming corporate events, such as product releases, press conferences, special events, dinners, and the list can continue.

External Communications

Of course, corporate communication can be externalized in many ways. Firstly, it can be used in webinars, virtual Q&As, tutorials, and conferences with special guests. Live streaming can be used even to gain customer’s loyalty. In this way, you can broadcast live behind-the-curtains content with employees, introducing them to consumers through live streaming and, by doing so, bringing them closer to your brand and humanize it.

Advantages

The benefits of live streaming corporate communication are clear. Internally, it will raise employee engagement and, with it, employee satisfaction, which is strictly correlated with higher job performance. Externally, it will raise the company’s positive image, increasing consumer engagement, interaction and driving sales.